Structure
Heroik Media does not conform to a typical structure. This allows our team to deliver scalable, cost-effective solutions and maximize results.

Process

Depending on our client’s  needs and the demands of the job, we will begin with consultation & research. In this phase, we will do our homework, determine all the variables, discuss resources, roles, and account for all parties involved to delegate responsibility. Using this information  we will build a brand /strategy plan for review and revision with the client. Finalization of the plan will include management decisions on utilizing internal resources or delegation to Heroik Media. In the execution, we will train client teams, work with existing marketing and PR agencies and integrate with their efforts or begin rolling out the plan in house.

Media & Design
We treat media and design in a unique way. Rather than creating “flavor of the month” media campaigns, we focus the core of our content and graphic skills on creating elements that can be distributed, recycled, re-used and iterated with other marketing and business efforts beyond the length of the engagement.

Visually speaking our goals our simple: Communicate the message visually and make it interactive and persistent.

Language & SEO
We believe Social media is not a magical formula or fairytale; it’s a commitment to content and conversation. Many marketing, PR, and Internet firms prey on the ignorance of their clients, using buzz-words like Search Engine Optimization (SEO) without conveying the knowledge of what they are and why they’re important.

The goal of social media strategy is to get more humans to read and engage with your business and you with them. Even if you achieve top-ranking through SEO tom-foolery, when people  visit a site riddled with horrible content, they leave. Most Internet marketing firms define these interactions as a success story, when the reality is that although technically speaking you got more visitors to your site, they left quickly and with a bad impression of the company. They may return to throw tomatoes and link to your site in trash talking sessions but none of it is good PR or Social Media Strategy.

Reporting
As part of the process, we work jointly to identify deliverables and provide the analytic data that illustrates both the progress and areas for improvement. Feedback is delivered on a regular and  timely basis and reviewed with our client to determine if any changes need to be made to the strategy.

Tools
Along with our secret blend of specialty tools related to content, SEO and social media we also take advantage of industry standard tools such as Google Keywords, Analytics and Heatmaps to manage and track our projects.

Google Analytic tools track information on your website related to visitors and their demographic. Google’s tools are free and available on the web.

Google KeyWord Tools- Choosing the proper keywords is important and this tool makes it easy. It can also help you select words for google ads and advertisements on other platforms as well.

Heat Maps- Track what your visitors are clicking on, what captures their attention and what gets ignored. This is a great tool to evaluate content in order to modify design.

Measuring ROI

What a successful engagement look like? What are the business goals? What are the characteristics of a successful engagement?

Answers to these questions are obviously dependent and specific to each customer. That is why we sit down at the beginning and discuss business goals and how you define success. We align the strategy, the schedule, and the reporting to measure progress. By paying attention to the positive milestones, growth and performance indicators, and trends, we make in course adjustments to meet or exceed the success criteria. Whether your objective is to add 15 new distributors, make 1000 impressions in a month, earn 3 new customers or educate 100, we’ll come up with realistic, specific, measurable goals together that will be incorporated and delivered within the project scope.

We have a strict no-bull policy at Heroik Media. We don’t rely on buzz words nor focus on finding the most complicated way of explaining what we do. We try to keep it simple; relate the skills of our team and the focus that brought us together, the proven techniques of visual and verbal communication mixed with years and years of geekery, obession, and deep relationships with technology.

So, in short, you can count on us to help enforce the no-bull policy, whether we are communicating with you or on your behalf, we’ll keep it real and interesting. We work to raise the bar higher by  finding new creative ways to embrace your audience.