We are a grass-roots, tech based think tank.

We have been providing professional solutions in IT, Design, content creation, Product Management, and consultation for over a decade. We came together as a team of nerds with people skills. Some of us come from small towns and big cities and we bring the best of both worlds with us each and everyday we come to work whether we are dealing with fortune 100 company or a small mom and pop shop. Although marketing is part of our job as we deploy social strategy, we are not an Internet Marketing Company.

We embrace the web as a culture and community.

As the song goes-”These are my people” The connected consumer hybrids that we all are, shopping, working, and talking on the web. We approach the web the way we do our own local communities. The people interacting with each other on-line are our neighbors, friends, families, colleagues, clients and potential friends, colleagues, clients and so on. We approach each project with these people, the end user, consumer and business in mind. Marketing firms often end up using a distanced approach and try to herd consumers and when people become aware of this condescending attitude it can have adverse negative effects.

We rely on creative talent & natural language to create content that appeals to the masses & spreads itself.

We use a lot of technical measuring and analytic tools but usually lean to trusting our creative instincts when it comes to content. The language and visual presentation for each project are not so easily reduced to process or formula, making every project unique. We love the challenge of developing different approaches for our projects .

Our Design focus is on building interaction and interface; building conversation in environments where function meets fashion.

In the modern web world, it is important to approach design with the concept of interface interaction in mind. We don’t just build websites, we understand that a website is the primary platform of impression and understanding. The audience will come to know you and your brand and assign value based on their experience.

There are 3 things you can do to create value:
-Make your message visual
-Make it interactive
-Make it persistent

We approach a website like a branded operating system, as ideally it is a place you’d like people to spend a considerable amount of time to build a relationship with you and allow you to engage with them.

Traditional marketing firms tend to think a linear and flat perspective. They are so used to designing for print, and creating symmetrical shapes, boxing in different elements. They bring these philosophies to the digital canvas and often create things we, as connected consumers tend to ignore, like banner ads, spam, etc.

We share messages and engage in real conversation through the creation genuine content.

If you’ve ever had the displeasure of going to a chamber of commerce mixer and listening to the dribble and sales slang that passes for corporate communication these days, you know that this does not bode well in the age of social media. There are positive, direct and helpful ways to engage and connect with people that will add to your bottom line. We Create content that hands control of the conversation to the crowd. We cater to their needs and habits and provide them with the ability to skim the surface or dive in to a more enriching experience.

We practice guerrilla marketing techniques that focus on making a high impact at a lower cost.

Guerrilla marketing is about thinking outside the box to find new ways to make the right impression. We provide our clients with the means to maximize their efforts, recycle their content into multiple campaigns and preserve time. We leverage our IT and management background to help our clients make the biggest impact while still having time to live and work their normal lives.