What Makes Us Heroik

A grass roots tech based think tank

We have been providing professional solutions in IT, Design, Content Creation, Product Management, and consultation for over three decades. Drawn together by our common affinity for both technology and people, we pride ourselves as nerds with people skills. And although marketing is part of our job as we deploy social strategy, we are not your father’s Internet Marketing Company.


Community and Culture Oriented

The people interacting with each other on-line are our neighbors, friends, families, colleagues, clients and potential friends, colleagues, clients and so on. Each project is approached with real people in mind. Marketing firms often end up using a distanced approach to try to herd consumers: when people become aware of this condescending attitude/approach, it has adverse effects.

Combining captivating visuals and natural language to create content with broad appeal that spreads itself. We love the challenge of developing distinct approaches for each of our projects. The language and visual presentation are not reduced to a process or formula, making every project unique. Yes we use a lot of technical measuring and analytic tools common to the industry, but  when it comes to content we lean heavily on our combined instincts and experience.

Our design focus is the quality of interaction and the enveloping experience.
Traffic volume is not an adequate initial result for your digital coming-out party. Creating dynamic environments that engage, inform and invite participation results in continuing interest and lasting relationships. Using impersonal, technically oriented web methodologies may get you visitors but won’t get you sustained community involvement that’s the sign of a successful modern company.

There are 3 things you can do to create value:

  • Make your message visual
  • Make it interactive
  • Make it persistent

We approach a website like a branded operating system, as ideally it is a place you’d like people to spend a considerable amount of time.This allows customers to build a relationship with you which allows you to continuously engage with them.

Traditional marketing firms tend to think from a linear, flat, A to B, perspective. They are accustomed to designing for print, boxing in elements and working in silos. Bringing these philosophies to the digital canvas creates things we, as connected consumers, tend to ignore; examples are banner ads, pop-ups, spam, etc.

Sharing messages and engaging in real conversations through the creation of genuine content.
There are positive, direct and helpful ways to engage and connect with people that will add to your bottom line. When you offer control to the audience it allows them to skim or deep dive into content and decide how far they’d like to go. Giving them a choice as an empowering interaction, keeps the audience awake and involved. Being open and accessible and opening content to more points of feedback results in  new opportunities to listen, respond, and refine your offering.

Practicing guerrilla marketing techniques that focus on making a high impact at a lower cost.
Effective marketing is about thinking outside the box and finding new ways to make the right impression. Our clients are provided with the means to maximize their efforts, through re-use and iteration of content into multiple campaigns and events. We leverage our IT and management background to help our clients to achieve success with the smallest impact to their normal work and personal lives.