So you want your business to be found on the web?
You can spend a fortune on SEO services, optimizing your web content and trying to lure other websites to link to yours, or paying for Google, Bing, Yahoo and Facebook. These are valid and important parts of business strategy on the web, but they’re also time intensive disciplines that distract you from your original objectives. What was the original objective?
Read More Post a comment (0)I want to be found quickly, ahead of my competitors.
How did SEO become a four letter word? It seems to roll off scorched tongues of businesses who have been burned; paying through the nose for services that fail to land their websites on page one. It seems the SEO industry and Google/Bing algorithm folks are chasing each other in circles. When the SEO people learn a new way to optimize your site, the search engines change the rules, business rankings slip, and the SEO folks pass the buck, without taking responsibility. The endless cat and mouse game creates a persisting headache for businesses looking to attract customers on the web.
To avoid the headache, many businesses avoid SEO altogether, choosing instead to focus on authentic content. There hasn’t been a headache free business model, until now. For less than a fifth of the average monthly cost of all of these SEO services, you can get guaranteed position on page one of search results on Google. Isn’t this the original goal/objective that businesses wanted from these SEO services in the first place? How about something that just works for a fraction of the cost? There is a new model out there for this search results, called FPE, First Page Exclusivity.
Read More Post a comment (0)Eli Pariser explains in The Filter Bubble: What the Internet Is Hiding from You, how big companies, specifically search engines like Google, are personalizing search results based on your individual activity. So now, if you Google your self/business for example, you’re likely to see yourself climb the charts so to speak, but this isn’t what the rest of the world sees in their search results. So you may be fooled into thinking that your business is in good standing in terms of Google ranking, without realizing you are nowhere near page one of the search results for your primary category and keywords.
Hey all, we’ve added a big, visual, iPad friendly Chonicles View to the Get Heroik , our blog and online collaboratory. Click here to check it out or choose “Chronicles” on the main menu at the top of the page. The purpose of the Chronicles view is not only to give you a way to bask in the glory of all the epic articles we post, but also to provide you with a way to visually browse content. In the Chronicles view, Each story has a featured thumbnail, title, and a few words to help you quickly skim and navigate to the content you want. If you scroll down to the bottom of the page, you’ll see there are more pages to choose from. It’s a small, straight forward addition, but simplicity too can be empowering. We’re trying new things to make it easy to mix, match and choose your own adventure here, so give the Chronicles view a try and send us your feedback.
We’re always open to suggestions, so please feel free to comment.
- The Heroik Team
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