Everyone understands your business and what you do, right? Not so fast. If it takes a long winded and convoluted discussion, replete with customer stories and abstract examples, your potential customers/clients/patients probably glaze over before you’re done. HINT: If they’re nodding, glancing around, or not interacting then they’re just not that into you. You KNOW your business will be a great fit for a lot of people, but how do you get through to them?
Explainer Videos take on the task in two minutes or less, turning your complex story into an engaging message. Some of the best ones are animated. You know, cartoons. They capture our attention and engage our child mind; the one that goes “Ooooooh.” and is open to new stories and adventures.
Why do YOU want and need one now?
1) Be seen as Brave and Innovative. It’s still early enough that you will be seen as clever and forward thinking. If you wait on this you’ll be an also-ran. Notoriety and notice is GOOD.
2) Simplify your story. You know your business so well and want to tell people so badly that you puke it all over them at any chance you get. Really. Make it short and sweet so people can say “Oh, I get it.” and self select themselves as your customer (or self-eliminate, which is also valuable).
3) Get Found. Search results are MUCH better for Websites with Video. HINT: Who owns Search Algorithms AND YouTube?
4) Genuine Content. This story will be told by someone other than you. Deal with the fact that a consultant can Name That Tune In 5 Notes and deliver your business message. It’ll be a fresh voice telling the tale from a new perspective.
5) USE IT EVERYWHERE. Your Website, Facebook, Google Places, Twitter and all your other Social and Digital Demand Generation efforts should all feed each other. The Explainer Video serves that master.
Example: Here’s a great video from Entrepreneur Country and Google (surprise) soliciting contest entries.
Go Big Guys. As Rico Andrade at TechCrunch points out
“Quality matters. While you may now be tempted to grab your camcorder and record a video of your product, the production quality does matter.”
So if you’re going to do this, and you should, get in touch with a firm that Creates Your Message. They’ll need to understand your business first, which takes conversation and time (well spent).
So you want your business to be found on the web?
You can spend a fortune on SEO services, optimizing your web content and trying to lure other websites to link to yours, or paying for Google, Bing, Yahoo and Facebook. These are valid and important parts of business strategy on the web, but they’re also time intensive disciplines that distract you from your original objectives. What was the original objective?
Read More Post a comment (0)I want to be found quickly, ahead of my competitors.
How did SEO become a four letter word? It seems to roll off scorched tongues of businesses who have been burned; paying through the nose for services that fail to land their websites on page one. It seems the SEO industry and Google/Bing algorithm folks are chasing each other in circles. When the SEO people learn a new way to optimize your site, the search engines change the rules, business rankings slip, and the SEO folks pass the buck, without taking responsibility. The endless cat and mouse game creates a persisting headache for businesses looking to attract customers on the web.
To avoid the headache, many businesses avoid SEO altogether, choosing instead to focus on authentic content. There hasn’t been a headache free business model, until now. For less than a fifth of the average monthly cost of all of these SEO services, you can get guaranteed position on page one of search results on Google. Isn’t this the original goal/objective that businesses wanted from these SEO services in the first place? How about something that just works for a fraction of the cost? There is a new model out there for this search results, called FPE, First Page Exclusivity.
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Eli Pariser explains in The Filter Bubble: What the Internet Is Hiding from You
Hey all, we’ve added a big, visual, iPad friendly Chonicles View to the Get Heroik , our blog and online collaboratory. Click here to check it out or choose “Chronicles” on the main menu at the top of the page. The purpose of the Chronicles view is not only to give you a way to bask in the glory of all the epic articles we post, but also to provide you with a way to visually browse content. In the Chronicles view, Each story has a featured thumbnail, title, and a few words to help you quickly skim and navigate to the content you want. If you scroll down to the bottom of the page, you’ll see there are more pages to choose from. It’s a small, straight forward addition, but simplicity too can be empowering. We’re trying new things to make it easy to mix, match and choose your own adventure here, so give the Chronicles view a try and send us your feedback.
We’re always open to suggestions, so please feel free to comment.
- The Heroik Team
info@getheroik.com
@getheroik
