Our clients count on us to develop and implement strategy. Often times we also manage their social presence and this makes knowledge about their business paramount to their success.
Overview: Creating Social Strategy-Consultancy, research & development
-Get to know your business, resources, teams, existing efforts, etc.
-Devise the correct questions and begin discovering answers to provide the intel we need to create successful strategy.
-Applications Consulting-Choose applications & services that best fit your needs and will result in greatest ROI for your business.
-Build brand and strategy plans.
Creating successful strategy begins with asking the right questions.
This is why our work begins with consultation. We’ll help you devise the right questions and discover the answers. We will then use that information to choose the right solutions, services and applications that will reach your target and will result in the greatest ROI for your business.
Getting to Know You
Knowing your business is vital to starting conversation, stirring buzz and creating an effective strategy plan. We like to learn as much as we can about our clients and their business.
We’ll get to know the resources and teams you have available to your marketing, PR and social media efforts. This lets us know how to package the strategy and bring it to our client teams. We can also connect and integrate our solutions with advertising and PR agencies. Time is precious to business owners, and if you are your business, we can manage your social efforts as well as provide a strategy that works with your availability.
This information sparks our imagination and gets our creative juices flowing. We use this information to design and create content and find new channels for you to talk about your business.
Successful social media strategy requires content commitment. Make no mistake, the instant you stop trying, people stop paying attention.
Social Media is an exchange, an organism made up of multiple cells and individuals all gathered together to chat about something in common; when you stop contributing to the conversation, people notice, roll their eyes and often walk away. People are often more likely to listen if they feel that their contributions matter and can be heard.
A Content Commitment from your business may be a few blog posts per week, a few tweets per day etc. We can help you determine and honor that commitment to your customers.
Application Consulting
There are many services and tools that you can use to build and manage your social strategy. We can lend our expertise to recommend, support and manage the right tools for your business inside and out.
There are tools used behind the scenes to increase page rank and eyeballs on the page, manage content, spark buzz and get the town talking. Choosing the right internal tools to manage your blog or multiple social identities is vital to not only your business but your sanity as well.
There are also the external tools you use to provide for your audience to spread the word and do the work for you. We’ll help you find a path that best suits your business. We can make sure you’re using the tools that are most effective for your company, while providing your customers with the means to spread the word as simply as possible.
Build Brand & Strategy Plans
We will build plans that will bring your business to the social web & success. Sometimes there are a few changes/upgrades needed to bring a brand to the modern web. Whether it is simply correcting cosmetic visuals, or simplifying a complicated business structure, we can develop a plan that your audience & customers can understand, respond to and spread.
