Companies fail at social media because they think of it as a business buzz word, hand it off to marketing and limit integrating all of its benefits into other areas of their business model.  Social Media is a tool for businesses to honor their commitment to their customers, their identity in a community, their content,  and improve the experience and their bottom line.

Companies fail when they limit social media to marketing opportunities. Marketing departments setup fan pages, twitter accounts and facebook accounts and shrug their shoulders when their following doesn’t lead to customers following through with the dollars. They ignore and dismiss 80% of the feedback from their customers that is not related to sales.

Social media is about marketing a companies ability to converse about their products and services and engage their customers. They get graded on the effects of the conversation on their products and services and that’s where most companies fail. They pretend to listen and pretend to be involved but forget that they are graded by the community of current and potential customer base that they are insulting in their patronization.

This is why we don’t blindly create applications/content. At Heroik Media we create strategy. The strategy and plan can be applied to all departments as it is rolled out to the community.

Something to Scare & Motivate You.

Do you know the secret to the successful rise of Wal-Mart? Wal-Mart, way back when, took advantage of  technology to give themselves an edge on controlling prices and inventories. They utilized IBM main-frames to do it and grew into the big, bold, value broadcasting company they are now today. Like em or hate em, you have to admire their moves. Their practices became business standards for every industry.

Social Media provides a similar opportunity. It is a tool unlike any other. It is not as mathematically predictable as a computing platform. Management & accounting departments cringe at the thought of a resource vacuum that cannot be represented easily with numbers and letters while sales and marketing people get excited about the fact that there is finally a technology that takes full advantage of their communication skill-set. There are many ways to fail and many to succeed and in this market you cannot easily rinse and repeat your way to a bigger bottom line. Things change quickly, people change quickly and don’t fall easily for deception.

Why do we succeed? Read on!