Legendary, Heroik
CONTENT STRATEGY
Content is king. And whether you’re seeking to dominate search engine results, create captivating articles that attract eyeballs, or build trust and drive conversions, you need a strategy to define guide the arc and production of content. We offer content strategy services to keep your business top of mind as an authority and thought leader in your industry.
20+
Years in Business
11
Dimensions
67
Projects
6
Stages of Engagement
there is heroik power in headlines…but that alone is not enough
Achieving business goals through the creation, management and distribution of content is a complex undertaking. And like many things worthwhile, you need to start by developing strategy.
Engagement Overview
Winning with Content
1.
Content Audit
We walk our clients through an immersive, multi-channel, market, search, social, and competitor content audit to map user journeys, as well as identify goals, objectives, as topic opportunities that resonate.
2.
Set Goals & Get Full Support
Content is king to be sure, but before you create it, you need to know what to create to drive the outcomes you want in the first place. The content you create also needs to be optimized to maximize its discoverability on search engine results.
3.
Production Plan
We have been blogging and creating digital assets for over 20 years, so we know optimal processes for creating great blog articles, eBooks, Whitepapers, Infographics and other downloadables that align with your content goals and objectives.
4.
Define & Commit Resources, Processes, Workflows and Teams
We can collaborate with you to develop a high-level project plan which details duration and dependencies of key components, and design checkpoints to assess progress and success over time.
5.
Set Performance Metrics
Content and Knowledge management has never been so critical. Unlike your typical data geeks, we have the unique ability to discern our way through the data, and drill down to the true signals of human behavior on the web, and focus on the audience that matters. We get under the hood of your market, industry, audience and competitors on the digital plane, and deliver insights and opportunities to your door.
6.
Distribution
Heorik brings the ability to harness your digital assets (images, blog posts, video clips, etc.) and apply analytics that make distribution, optimization and publication/promotion manageable. We can also promote your content via various social media channels depending on your objectives, and may manage boosted (paid) promotional campaigns or traditional PPC campaigns on social media.
THE PROCESS
1.
DISCOVERY & ANALYSIS
We will perform SEO & SMO competitive and market research to assess your current content, target audience, determine the right format that best matches your business objectives and target audience at the different stages of the customer journey,
2.
IDEATION
We will identify and collaborate on content opportunities and themes that align with your business objectives.
3.
CREATION DEVELOP CATEGORICAL CONTENT ARC
We will begin creating content with an overlying content arc of top categories, channels, topics, and keywords.
4.
PUBLISH & OPTIMIZE
In alignment with plans and business objectives, we will publish the content via our managed content vehicles or yours, and ensure that leads are driven to your door.
5.
DISTRIBUTE & PROMOTE
We distibrute & promote the content to spread the word on the appropriate channels to ensure the content gets seen and aligns with your broader marketing strategy.
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