Cup of Clarity

Marketing & Audience

The Potential Impact Of Google’s New SGE On Your Business

Google's SGE, Search Generative Experience, is their latest counter-attack to compete with the likes of OpenAI and Microsoft, is to basically transform the Google search experience, to feature, first and foremost AI answers. Fear not, this…

Nicholas McGill

iamheroik

April 5, 2024

Topic

Marketing & Audience

Reader

Operators, Owners, Leaders

Action

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Google's SGE, Search Generative Experience, is their latest counter-attack to compete with the likes of OpenAI and Microsoft, is to basically transform the Google search experience, to feature, first and foremost AI answers.

Fear not, this will first only likely be replacing informational searches...which make up over 80% of web searches.
So Google will become the new gatekeeper of answers - tons of fun for any business model relying on SEO.

iN THE FACE OF goOGLE'S sge - What can you do?

1. Repatriate your digital presence to a unified digital workspace (use a hub model). Decrease your dependency on Google and take back control.

2. Increase investment in email and social.

3. Create content for humans - not robots.

4. Arm yourself with information - understand the potential (likely) impacts and plan accordingly. Check out this exhaustive article here.

Want some more help? Reach out and Get Heroik! We offer a free project planning tool, and a free tailor-made business roadmap.

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Thinking In Motion

Field Notes represent the authors current stand -thinking while in motion. This is not permanent, polished, Heroik doctrine. Counter claims, better evidence, experience, and argument may change where we land. So, show grace, engage in good faith in the comments, if we're getting it wrong or missing something - say something.

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