The Legendary Heroik
Omnichannel Presence
We advise, create, design and implement experiential, omnichannel, integrated communications strategies for business. We are digital natives, but our approach strives to align touchpoints from the customer’s perspective, while optimized to drive your team’s performance. We view our projects in 9 dimensions of experience: what you can see, touch, taste, smell, hear, feel, sense, think and experience through the lens of time. Our Heroik Experience Design methodology enables us to get beyond the pixels and parts and channels, and get into the hearts, minds and lives of the end user.
20+
Years in Business
9
Dimensions
432
Projects
13
Ways to Engage
Omnichannel Offerings
A comprehensive omnichannel strategy allows you to engage, captivate, convert, and wow your target audience in real-time from a platform independent standpoint. Since many channels are more consumer oriented, this effort goes hand in hand with lifestyle branding, segmented content strategy, and deepening customer relationships.
Our omnichannel marketing specialists work with you to define and achieve your business objectives with cutting-edge strategies across multiple channels. We develop a marketing strategy with 6 main experiential ingredients: the right look, feel, message, mediums and platforms, all leveraged at the right time.
We take a comprehensive approach to crafting and marketing omnichannel presence that starts with research, planning and collaboration and continues after execution with on-going optimizations to maximize ROI.
Engagement Options
MARKETING SERVICES on and off the screen
1.
Customer Experience
We walk our clients through an immersive, multi-channel customer experience design process to map journeys and touchpoints (products, collateral, media, processes, services and interactions). We use this process to enhance the existing experience, re-design touchpoints, or re-design the entire customer experience (CX) for the brand.
2.
Web Design
Your web presence is an extension of your brand that sets the tone of the experience customers and stakeholders will have with you. We create mobile, responsive designs that look amazing on any device. Our designers immerse themselves in your industry, brand, and customer. Our collaborative design process involves you and your team every step of the way.
3.
App Development
Useful, Mobile Applications live on the devices of your target audience and occupy more mind-share by nature. This can increase your brand awareness and customer loyalty. Equally important are custom application your team uses to do it’s job. Heroik can develop and address your development needs for both customers and employees alike.
4.
Digital Asset Design
Yeah, we can draw, and paint, and scribble, and mock up just about anything, from artwork to ad visuals, logos and more. We can help you create the visual content you need to make an impact.
5.
Media & Information Products
Using an integrated approach to media, marketing and distribution, we know how to incrementally develop your content into commercial teaching and consumable products. Let us help you develop powerful media that aligns with your brand across all channels.
6.
High Performance Workspace Environments
We use the latest in low-code/ no-code tools to develop customized professional workspaces in platforms like Notion, Coda, and Airtable.
7.
Content Marketing
Content is king. This is the one thing that every business needs to get right, yet often commits the least time and resources to address. Content earns you mind share with your target audience and also paints a picture. Let us help you shape the strategy and experience to win more hearts and minds for your brand.
8.
Search Engine Marketing
Search engines still drive the overwhelming majority of traffic on the web. Tapping into PPC (Pay-Per-Click) keyword campaigns is but one important part of your digital marketing effort.
9.
Social Media Marketing
Social Media Marketing requires a commitment and a well developed strategy, and loads of great content. If you’re looking to be an “it” brand, it’s time to commit to winning in social .
10.
Email Marketing
The subject line alone is enough to leave a lasting impression. It plant seeds of curiosity in the minds of your target audience. This is what makes email marketing so powerful, but it takes a strategy, and a great deal of content to create personalized campaigns. Let us help you with yours.
11.
Search Engine Optimization
Temper your content marketing with the right data, so you can efficiently reach your customers and maximize the results of your efforts. We offer No-Bull SEO that weeds out false signals, bots, and focuses on the results and metrics that matter.
12.
Print & Swag Marketing
These are often the artifacts of your culture, and should be treated with the same level of care as the rest of your company products. They convey the quality of your brand and commitment to your target audience. Every tangible piece of company swag is telling a story. What is yours?
13.
Event Marketing
There are many who are overwhelmed by digital life, and go out of their way to get face to face in real world experiences with brand. Events, conferences, and summits provide excellent opportunities to create memorable moments with your key customers. Using our Experience Design background, we can help you design unforgettable events.
THE PROCESS
1.
MARKET RESEARCH
We take a holistic view of the market and competitive landscape, the trends, and target audience. We conduct market research to understand your brand’s potential and make informed decisions.
2.
COLLABORATE
You know your business, but we’re experts in our field as well. We work with brands to define their objectives and set near and long-term goals.
3.
STRATEGY
With a human-centric approach, data and research in-hand, we develop marketing strategies with your brand, objectives, and target audience in mind.
4.
EXECUTE
From creating the pixels to developing messages and campaigns, we can execute your strategy from thought to profit to the people who matter most.
5.
OPTIMIZE
The market is constantly changing. That’s why we take a lean approach to marketing, adjusting the strategy, optimizing campaigns and implementing new insights to improve ROI.
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