WEB 3 strategy
The next evolution of the world wide web offers a vision of a global, decentralized marketplace where users have far more control of their data, apps, and how they interact. The current Internet environment is controlled in a centralized fashion by a select elite few of players, who have overtly sought to enforce their social, political worldview through means of exclusion, censorship and de-platforming. This presents major risks to the current business community that is now coerced to play along regardless of brand or value alignment. Web 3 offers a new paradigm of interaction that will allow organizations and individuals to have more sovereignty and control over their digital operations. Now the hard part, building it. Along with decentralization is the use of block-chain technology for financial and non-financial means, including smart contracts and interaction with applications. Finally the evolution of data analytics and the use of Artificial Intelligence has reached the consumer with new generative tools coming out every day. These three trends: decentralization, blockchain, analytics, and AI need to be addressed in your Web 3 strategy.
Years in Business
Ways to Engage
DEVELOPING A SUSTAINABLE COMPETITIVE ADVANTAGE IN THE NEXT ITERATION OF DIGITAL
Web 3 is not only defined by its decentralized nature but an entirely new level of “smartness” both in the sense of the Internet of Things (IoT), as well as the applications of Artificial Intelligence (AI), as more and more generative tools flood and disrupt the web.
CRAFTING DIGITAL STRATEGY
Integrated Omnichannel Content Audit
In web 3, users and content are connected seemlessly through a unified interface and communications channels. This allows and all but requires organizations to offer even more personalized experiences. Businesses need to adapt their content strategy to account for a new age of complexity and personalization. We’ll asses the current state of youe digital strategy and if its Web 3 ready.
Data Analytics Assessment
Where are your dashboards at? Unlike your typical data geeks, we have the unique ability to discern our way through the data, and drill down to the true signals of human behavior on the web, and focus on the audience that matters. We get under the hood of your market, industry, audience and competitors on the digital plane, and deliver insights and opportunities to your door. Before we can do that we need to assess the state of your data streams, dashboards, and how you are currently leveraging data in your business.
Multi-Channel Analysis & Digital Ethnography Research
In web 3, there’s only one channel and its the omnichannel. Getting your message to your target market will require more sophisticated techniques and superior content and user experiencs. Making this happen requires a deeper understanding of both your brand identity and your target audience. Using our Heroik tools we can help you uncover stakeholder behaviors in their native environments and channels and collaborate on strategic insights.
Procurement & Recommendations
Being digital natives for 20 years, running a global innovation lab with partner projects on 4 continents, we know a thing or two about lean, scalable tools, fit for startups and big behemeth tools for the enterprise. We can help you procure the right resources for your goals and objectives. Web 3 is emerging and is frought with peril. Caveat emptor as there are many false prophet platforms, rug-pulls, and scams that proliferate the space. You’ll want discerning eyes to guide you forward.
R&D, Proof of Concept & Innovation Labs
We can help you launch and manage your innovation lab or digital R&D lab. We can also provide graphical representations, outlines of key ideas or processes of the digital strategy to validate the efficacy of the components. Having a proof of concept or proof of failure can help you avoid costly mistakes and embrace new innovations.
Roadmap & Media Plan
We can collaborate with you to develop a high-level project plan which details the durations and dependencies of all the initiatives of a digital strategy, and design checkpoints to assess progress and success over time.
IDENTIFY OPPORTUNITIES & CHALLENGES THAT DIGITAL CAN SOLVE.
We will work with you to discover (re-discover & reconnect) with what makes your brand unique and resonate with your target audience, how it energizes your employees, and other insights and opportunities to elevate that power.
UNCOVER UNMET NEEDS AND GOALS IN AND AROUND THE BUSINESS
Digital is an exponential paradigm shifter. The deeper you explore, the more you can discover. Often those discoveries include identifying unmet needs and goals you never knew digital could help you solve.
CREATE A VISION
Create a prioritized list of digital initiatives that align with the larger business strategy. Each initiative may comprise many projects to develop and execute.
In a methodical manner, we will help implement the initiatives for your digital strategy that match our capabilities and your business objectives.
Everything will change as you move forward, and we can help you identify what, where and when to pivot, hold the line or re-evaluate parts of your strategy.