We transform good ideas into sound strategies and bring them to life from thought to profit.
info@heroikmedia.com
(865) 248-5309
About Us
Our Story
Core Team
Capabilities
Methodologies
Culture
INSIGHTS
We use strategy, process, presence, and pixels to bring ideas to life from thought to profit.
And together, we will Do The Formidable Work (DTFW).
#DTFW
HEROIK Brand Accelerator
The 5 Phase JourneyAn inside look at the Comprehensive Heroik program designed to accelerate the growth and development of your brand in the Digital Age.
5 PHASES OF THE JOURNEY
Phase 1 – Analysis, Vision & Strategy
Get clear on your current brand condition, position, customer, needs, opportunities, and direction.
Phase 2 – Narrative Development
Craft the story, refine the message and develop your content strategy.
Phase 3 – Touchpoints Development
Identify, refine and design crucial touchpoints, develop pillar content, and and integrate technology to improve the experience.
Phase 4 – Experience Enhancement
Develop memorable brand experiences and refine touchpoints with data driven insights.
Phase 5 – Integration & Optimization
Integrate your refined brand identity across all channels and your digital presence, and optimize it for consistency and performance.
PHASE 1 – ANALYSIS, VISION & STRATEGY
Get clear on your current brand condition, position, customer, needs, opportunities, and direction.
1.
Brand Analysis
Conduct a thorough analysis to understand your brand’s current positioning, strengths, weaknesses, opportunities, and threats in the market.
2.
Vision Crafting
Develop a compelling brand vision that aligns with your core business objectives and resonates with your target audience.
3.
STRATEGY fORMULATION
Create a robust brand strategy to guide all subsequent brand development efforts, ensuring a coherent approach towards achieving your brand vision.
Phase 2 – Narrative development
Craft the story, refine the message and develop your content strategy.
1.
sTORY cRAFTING
We’ll introduce you to some of our own tools, data and analytics systems, Heroik methodologies, skillsets and resources. We will also help you identify and get the right tools for the job, define,cultivate and vet the essential talent, teams, tech, and needed skills & training for the journey. And we’ll put them to work.
2.
mESSAGE Refinement
We work with you to streamline your digital asset development process, cultivate great content, collaboration tools and teams that can accelerate your production speed and increase the quality of the content you produce whether it’s copy, articles, graphics or video.
3.
Content Strategy
Get empowered with Heroik training and access to our sophisticated systems and unique methodologies, ensuring you’re primed to meet your strategic objectives and project goals with optimum efficiency. Ensure clear communication, collaboration, task management, accountability, and real-time progress monitoring.
Phase 3 – Touchpoints Development
Identify, refine and design crucial touchpoints, develop pillar content, and and integrate technology to improve the experience.
1.
Touchpoint Identification
Identify crucial brand touchpoints that are essential for engaging your target audience.
2.
Touchpoint Design
Design and refine these touchpoints to ensure they effectively communicate your brand narrative and provide a consistent brand experience.
3.
Pillar Content Development
Develop pillar content based on the core content areas identified in the content strategy, ensuring a rich, informative, and engaging foundation for your brand’s narrative across all touchpoints.
4.
Technology Utilization
Utilize cutting-edge technologies to enhance brand interactions across all touchpoints, ensuring a modern and engaging user experience.
Phase 4 – Experience Enhancement
Develop memorable brand experiences and refine touchpoints with data driven insights.
1.
Experience Design
Develop memorable brand experiences that resonate with your audience, foster deeper connections, and enhance brand loyalty.
2.
Data-Driven Refinement
Continuously refine brand touchpoints and experiences based on data-driven insights to ensure they remain effective and engaging over time.
Phase 5 – Integration & Optimization
Integrate your refined brand identity across all channels and your digital presence, and optimize it for consistency and performance.
1.
Brand Integration
Seamlessly integrate your brand identity, narrative, values, and messages across all channels and platforms for a cohesive brand presentation.
2.
Consistency Check
Ensure consistency in brand presentation across all touchpoints, reinforcing your brand narrative and enhancing brand recognition.
3.
Optimization
Optimize brand touchpoints for enhanced engagement, impact, and overall brand performance, ensuring a positive, cohesive brand experience across all interactions.
FEATURED ELEMENTS
MANAGED DIGITAL SERVICES
MULTI-MODAL DEPLOYMENTS
ADV. Analytics
Heroik DATA-DRIVEN Insights
Unified Digital Workspace
shared drive mgmt.
KEYS
assessment & analysis
We work to address core, root problems, not alleviate symptoms. Find the drip, fix the leak. This means getting real and raw about deep issues.
strategic planning
We put in the thinking time with you to develop strategies and plans that are workable. This is the hard work that most organizations avoid.
OVERWATCH & management
Using our Heroik systems, we advise and provide overwatch on your projects and teams you’re working with, to ensure they’re on task and things are humming the way they ought to.
Coaching & training
We have many multidisciplinary, adaptive skills to impart on leaders and teams. We offer Coaching & training for executive clients & teams who have earned the right to wield new powers.
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