Legendary, Heroik
CONTENT MArketing
Content is king. And whether you’re seeking to dominate search engine results, create captivating articles that attract eyeballs, or build trust and drive conversions, you need a strategy to define and guide the arc and production of content. We offer content creation and management services to keep you top of mind as an authority and thought leader in your industry.
20+
Years in Business
9
Dimensions
432
Projects
7
Ways to Engage
there is heroik power in headlines…but that alone is not enough
You wouldn’t start building a house without a blueprint – especially if your family was going to live in it. And just like building your home, content marketing starts with a plan.
Engagement Options
winning with content
1.
Content Audit
Unlike your typical data geeks, we have the unique ability to discern our way through the data, and drill down to the true signals of human behavior on the web, and focus on the audience that matters. We get under the hood of your market, industry, audience and competitors on the digital plane, and deliver insights and opportunities to your door.
2.
Content Strategy
We walk our clients through an immersive, multi-channel, market, search, social, and competitor analysis to identify goals and objectives, topic opportunities that resonate with your buyer persona. We develop plans and schedules for the creation, management, optimization and distribution of your content. We can collaborate with you to develop a high-level project plan which details duration and dependencies of key components, and design checkpoints to assess progress and success over time.
3.
Blogs, eBooks, Whitepapers, Downloadables & Infographics
We have been blogging and creating graphics for over 19 years, so we’re great at creating blog articles, eBooks, Whitepapers, Infographics and other downloadables that align with your content marketing goals and objectives.
4.
Content & Knowledge Management
Content and Knowledge management has never been so critical. Heorik brings the ability to harness your digital assets (images, blog posts, video clips, etc.) and apply analytics that make distribution, optimization and publication/promotion manageable.
5.
Search Engine Optimization
Content is king to be sure, but before you create it, you need to know what to create to drive the outcomes you want in the first place. The content you create also needs to be optimized to maximize its discoverability on search engine results. We offer No Bull SEO that weeds out false signals, bots, and focuses on the results and metrics that matter.
6.
Social Media Marketing
We will promote your content via various social media channels depending on your objectives, and may manage boosted (paid) promotional campaigns or traditional PPC campaigns on social media.
7.
Email Marketing
The subject line alone is enough to leave a lasting impression, and plant seeds of curiosity in the minds of your target audience. This is what makes email marketing so powerful, but it takes a strategy, and a great deal of content to create personalized campaigns. Let us help you with yours.
THE PROCESS
1.
DISCOVERY & ANALYSIS
We will perform SEO & SMO competitive and market research to assess your current content, target audience, determine the right format that best matches your business objectives and target audience at the different stages of the customer journey,
2.
IDEATION
We will identify and collaborate on content opportunities and themes that align with your business objectives.
3.
CREATION DEVELOP CATEGORICAL CONTENT ARC
We will begin creating content with an overlying content arc of top categories, channels, topics, and keywords.
4.
PUBLISH & OPTIMIZE
In alignment with plans and business objectives, we will publish the content via our managed content vehicles or yours, and ensure that leads are driven to your door.
5.
DISTRIBUTE & PROMOTE
We distibrute & promote the content to spread the word on the appropriate channels to ensure the content gets seen and aligns with your broader marketing strategy.
