Digital Culture describes how technology and the Internet are shaping the way we interact, live, work and play as humans. As more and more of your work force becomes distributed or remote, getting intentional with designing your digital culture is key to maintaining consistent quality and sustainable high performance of your workforce. This requires applying cross-discipline design lens across your operations, and is an important part of your digital strategy. The experience you design shapes the digital culture of your workforce.
Years in Business
Stages of Engagement
MAINTAINING CONNECTION, QUALITY & PERRFORMANCE IN THE DIGITAL AGE
Digital Strategy is all about how you leverage technology in your business. Your approach must be adaptive, scalable, fast, sustainable and secure. The digital strategy must embody and align with the overall business strategy, and if you don’t know your business strategy, then that’s the first place you start. We can help you develop and implement your Digital Strategy from Thought to Profit.
CRAFTING DIGITAL CULTURE
What kind of data do you swim in, create and consume? We get under the hood of your operations to identify the underlying interactions, and touch points at the core of your business; including the existing physical and digital workspaces, workflows and digital strategy as part of an immersive, multi-channel aduit process, to map essential activities, bottlenecks, touchpoints; to check for alignment and; to identify opportunities to improve cultural alignment, performance and capture valuable byproducts and data along the way.
MVP & Brand Audit
Crafting Digital Culture requires that you Do The Formidable Work of clarifying your brand identity and the relationship between your organization and your employees. This requires a deep assessment of the brand identity from an internal standpoint, and assessing the resonance of your Mission, Vision, Values and Purpose (MVPs) with your employees. This includes applying a real, raw, and relevant review of the organizational integrity and alignment to those MVPs. Unlike your typical data geeks, we have the unique ability to discern our way through the data, and drill down to the true signals of human behavior on the web, and focus on the audience that matters. In this case your employees trust in you affects your influence and adoption of your digital culture. We get under the hood of your market, industry, audience and competitors on the digital plane, and deliver insights and opportunities to your door.
Multi-Channel Analysis & Digital Ethnography Research
Your teams are more than likely spread across multiple channels and tools, many formal, and some likely informal. Often these channels that overlap and interconnect, and you want to understand them, so you can improve your own role in the world you share together. Using our Heroik tools we can help you uncover stakeholder behaviors in their native environments and channels and collaborate on strategic insights to improve the cultural presence of your organization in their day to day lives.
Experience Design Recommendations
Identify the artifacts, brand markers, and distributed experiences to design that can keep your teams feeling closely connected to the organization and each other.
Roadmap & Internal Media Plan
We can collaborate with you to develop a high-level project plan which details the durations and dependencies of all the initiatives of a digital culture development strategy, and design checkpoints to assess progress and success over time.
IDENTIFY OPPORTUNITIES & CHALLENGES THAT DIGITAL CAN SOLVE.
We will work with you to discover (re-discover & reconnect) with what makes your brand unique and resonate with your target audience, how it energizes your employees, and other insights and opportunities to elevate that power.
UNCOVER UNMET NEEDS AND GOALS IN AND AROUND THE BUSINESS
Digital is an exponential paradigm shifter. The deeper you explore, the more you can discover. Often those discoveries include identifying unmet needs and goals you never knew digital could help you solve.
CREATE A VISION
Create a prioritized list of digital initiatives that align with the larger business strategy. Each initiative may comprise many projects to develop and execute.
In a methodical manner, we will help implement the initiatives for your digital strategy that match our capabilities and your business objectives.
Everything will change as you move forward, and we can help you identify what, where and when to pivot, hold the line or re-evaluate parts of your strategy.