Legendary, Heroik
Digital Platforms
Digital platforms are the backbones of modern business. They are made up of the software used to unify and streamline business systems. They make standardization of processes at scale possible, and allow you to make your workflows more efficient. Using a digital platform, businesses can launch products and capabilities, serve their customers and create and manage information and knowledge. This knowledge leads to even more development and capability.
20+
Years in Business
11
Dimensions
67
Projects
6
Frameworks
Building the Digital Backbone of Your Business
Digital platforms allow organizations to operate online with all the capabilities necessary to optimize their business processes along the way.Developing a Digital Platform for your business requires designing for a concurrence of technologies, open and shared data, and network effects. These are at the core of modern digital platforms.
Framework Overview
Crafting Digital Platforms
1.
Product Information Management (PIM)
- Manage and distribute product information
- Provide a consistent story across all channels
- Centralize management of marketing, sales and technical product information
- Integrate with your existing IT systems
2.
Digital Experience Platform (DXP)
- Manage, deliver and optimize digital experiences
- Provide personalized experiences to customers at various touchpoints
- Integrate third party system
- Platform independent publishing and distribution
3.
Digital Asset Management (DAM)
- Centralized management of all media assets
- Manage, consolidate, share and distribute assets
- Design and manage the logical structure that keeps it all organized
- Helps deliver consistent brand experience across all channels
4.
Digital Commerce Platform
- Manage B2B, B2C and B2B2C business transactions
- Create amazing customer experiences that tie in connecting content
- Manage multiple product catalogs, price lists, and product views
- Provide segmented and personalized shopping experiences
5.
Customer Data Platform (CDP)
- Manage, Consolidate and segment customer data
- Organize records in a logical struture
- Leverage customer profile unification, connected to marketing automation
6.
Master Data Management
- Consolidate master data across complex systems
- Manage hierarchies, structure, validation, versioning and enrichment
- Support for both analytical and operational MDM requirements.
THE PROCESS
1.
IDENTIFY OPPORTUNITIES & CHALLENGES THAT DIGITAL CAN SOLVE.
We will work with you to discover (re-discover & reconnect) with what makes your brand unique and resonate with your target audience, how it energizes your employees, and other insights and opportunities to elevate that power.
2.
UNCOVER UNMET NEEDS AND GOALS IN AND AROUND THE BUSINESS
Digital is an exponential paradigm shifter. The deeper you explore, the more you can discover. Often those discoveries include identifying unmet needs and goals you never knew digital could help you solve.
3.
CREATE A VISION
Create a prioritized list of digital initiatives that align with the larger business strategy. Each initiative may comprise many projects to develop and execute.
4.
EXECUTE
In a methodical manner, we will help implement the initiatives for your digital strategy that match our capabilities and your business objectives.
5.
REFINE
Everything will change as you move forward, and we can help you identify what, where and when to pivot, hold the line or re-evaluate parts of your strategy.
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