The Legendary, Heroik
For over 17 years, Heroik has pioneered a cross-discipline approach to applying design thinking, business strategy, and experience design and distilled into a holistic process to transform businesses. We have created our own unique growth driven methodologies, processes, incorporated digital content, live workshops, service offerings, and development programs to focus, inform provide context to drive strategic growth for businesses, From Thought To Profit.
assessment & analysis
We work to address core, root problems, not alleviate symptoms. Find the drip, fix the leak. This means getting real and raw about deep issues.
We put in the thinking time with you to develop strategies and plans that are workable. This is the hard work that most organizations avoid.
OVERWATCH & management
We advise and provide overwatch on projects and teams you’re working with, to ensure they’re on task and things are humming the way they ought to.
Coaching & training
We have many multidisciplinary, adaptive skills to impart on leaders and teams. We offer Coaching & training for executive clients & teams who have earned the right to wield new powers.
PHASE 1 – STRATEGY
CREATE THE BLUEPRINT
ESTABLISH FOCUS AREAS, GOALS & OBJECTIVES
We will work with you to identify the area of focus for our engagement, as well as establishing specific, measurable, attainable and timely goals and objectives.
ASSESSS & RESEARCH
Depending on the focus area of the project, we will conduct quantitative & qualitative, and observational research and discovery, and assessments of the elements involved to ensure we’re making discerning, data-driven, and user-centered decisions.
THE FORMIDABLE WORK
The formidable work is that which is most feared and avoided, taking the time to understand your customer, their true desired outcomes, and your current and possible role on the journey from their perspective.
Developing personas ensure our efforts are focused on specific, high value users/customers, and designing solutions to lives and work.
Throughout the engagement, everyone one the team will keep a journal of ideas, that will be presented in a collaborative session to create a wishlist of high-impact ideas that can be executed. This wishlist will be prioritized and assessed based on impact and work capacity.
CREATE A VISION & ROADMAP
We will select and map a single project and the initial work-sprint, the underlying strategies, key assumptions, target audience / user, theme, focus area, and tactics to move forward
PHASE 2 – BUILD
BUILD THE CORE, HIGH-QUALITY PROTOTYPE
Choosing the right, unique approach, process, tools, required resource commitment, to building a solution to maximize impact while maintaining quality.
In short, concentrated time periods, focused on developing high impact elements, sections, and content of the project; using brainstorming, design, prototyping, testing and refining. These workshops enable you to tap into the team’s collective knowledge and generate the best possible ideas, but they also help you come to a high-quality prototype of your new solution in record time.
We work with you to streamline the digiatl asset development process, cultivate great content collaboration tools and teams that can accelerate your production speed and increase the quality of the content you produce whether it’s copy, articles, graphics or video.
REMOVE INTERNAL & EXTERNAL FRICTION
Customers are always attracted to convenience. Removing friction from their experience, makes your product or service more convenient and more likely to be chosen. And when trying to improve internally, whether you’re building something new, or optimizing what you have, there are likely sources of friction to address, mitigate and eliminate. Additionally, there are new tools and processes to adopt and adapt to as well.
PHASE 3 – GROW
PRACTICE CONTINUOUS IMPROVEMENT
We will help you create your next performance roadmap to establish, optimize, or expand your efforts with new capabilities to continue to add value and impact for your users/customers.
The goal of the build step is to host another working sprint with a cross-functional team to complete all of the high impact action items for the project, by syncing schedules, meetings, work times into two-week increments.
We continue to explore growth by creating new experiments in high-impact areas, and ensuring we are getting relevant data and feedback.
In this step, we review results and extract actionable insights. We check our assumptions and hypotheses with our results and determine conclusions to decide what ought to be done next.
It’s critical to share our findings, insights and observational conclusions that may have a positive impact on other departments and systems in the business. We encourage collaborative discussion to share recommendations and identify new collaboration opportunities.
As your company goes through this process, not only the various projects, but the process itself evolves and changes, and needs to be refined to accommodate the goals and culture of the organization, to further drive successful results and positive, high impacts.
WHAT TO EXPECT
First and foremost you can expect that our efforts together are all collaborative. And they require that you and your team are committed to your declared goals, our shared project, and the formidable work in between.
We make the seemingly impossible possible. As a guide and sherpa, we make the path easier, but greatness is still a challenging journey to the top. And it’s not for most.
We WILL Do the Formidable Work.
We are here to DTFW – Do The Formidable Work – together with you.
The journeys we offer are not a fit for every business. We work with the select few who are committed to their cause, investing in themselves, their team, and their company, to achieve their goals.
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