PROJECT
California Airport Council (CAC)An association of commercial airports in the state of California
Intro
Taking California Airports Council to a new Digital Paradigm
The CAC advocates on behalf of the commercial service airports in the state of California creating a unified voice for before state and federal leaders. Airports are dynamic environments that require constant education and growth. The CAC cultivates these opportunities for both airport staff and policymakers. Collaboratively, California’s airports share resources and information to illustrate a statewide overview of airport operations. The staff of the California Airports Council provides legislative, advocacy, and association management services to the Council. Key responsibilities include communications with policymakers on the State and Federal level, publication production, committee oversight, and collaboration with industry partners on aviation issues and events.
Details
markers, touchpoints & narrative
The Challenge
lEGACY pRESERVATION
The CAC’s brand identity needed to resonate with contemporary audiences and its members.
Diverse STAKEHOLDERS
Representing major airports means catering to a wide range of interests and ensuring the brand identity was universally appealing.
Adjusting to a New Digital World
The CAC needed to adjust to a modern web world based on dynamic interaction and a high level of information flow. This meant selecting an entirely new operating platform and migrating to it.
The Solution
Deep Dive Discovery
Heroik initiated the project with a comprehensive discovery phase, understanding CAC’s history, needs, and future aspirations.
Unified Visual Identity
Drawing inspiration from the history of commercial flight, Heroik crafted a visual identity that was both modern and timeless. The design encapsulated the essence of CAC’s mission and its pivotal role in the commercial airport industry.
Narrative Development
As part of the process, Heroik created a compelling conceptual narrative that highlighted CAC’s commitment to environmental sustainability, technological innovation, and advocacy to guide creation of the brand identity. This ensures that the identity has depth, applicability and can be seamlessly integrated into all branding materials, ensuring a cohesive message across all touchpoints.
Digital Presence
Recognizing CAC’s leadership in digital infrastructure development, Heroik designed a dynamic website that showcased CAC a. The site also featured interactive elements, providing stakeholders with real-time insights into port operations and advancements.
Measurable Outcomes
Recognition and acclaim in the industry
The CAC brand identity was met with acclaim from both advocacy and industry members and the broader professional community. The brand identity not only reflected CAC’s stature but also effectively communicated its mission and values to a global audience.
Digital Presence Became a platform
The digital platform became a hub offering a quick overview of CAC’s initiatives. The brand identity played a critical role in the integrated communications platform, emphasizing CAC’s role in driving sustainable and innovative port operations.
Conclusion
Heroik’s collaboration with CAC stands as a testament to the transformative power of strategic branding. By understanding CAC’s achievements and aspirations, Heroik was able to craft a brand identity that truly reflected its stature. The new brand not only elevated CAC’s presence in the industry.
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