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California Association of Port Authorities (CAPA)

A consortium of port authorities with a 7 decade history


Crafting a World-Class Brand Identity for CAPA

The California Association of Port Authorities (CAPA) is a prestigious consortium of 11 major deepwater port authorities that have been at the forefront of maritime operations in California since 1940. With a rich legacy of advocating for the maritime community’s best interests, CAPA has been instrumental in shaping the state’s port operations landscape. However, to further amplify its influence and reach, CAPA sought to elevate its brand identity to reflect its stature and significance in the industry.


markers, touchpoints & narrative

The Challenge


CAPA’s brand identity needed to honor its seven-decade-long legacy while resonating with contemporary audiences.


Representing 11 major port authorities meant catering to a wide range of interests and ensuring the brand identity was universally appealing.


CAPA’s significant contributions to environmental stewardship, technological advancements, and economic policy needed to be prominently showcased.

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The Solution

Deep Dive Discovery

Heroik initiated the project with a comprehensive discovery phase, understanding CAPA’s history, achievements, and future aspirations.

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Unified Visual Identity

Drawing inspiration from the vast Californian coastline and the state-of-the-art port infrastructure, Heroik crafted a visual identity that was both modern and timeless. The design encapsulated the essence of CAPA’s mission and its pivotal role in the maritime industry.

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Narrative Development

  As part of the process, Heroik created a compelling conceptual narrative that highlighted CAPA’s commitment to environmental sustainability, technological innovation, and economic advocacy to guide creation of the brand identity. This ensures that the identity has depth, applicability and can be seamlessly integrated into all branding materials, ensuring a cohesive message across all touchpoints. 

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Digital Presence

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Recognizing CAPA’s leadership in digital infrastructure development, Heroik designed a cutting-edge website that showcased CAPA’s achievements, initiatives, and member ports. The site also featured interactive elements, providing stakeholders with real-time insights into port operations and advancements.

Measurable Outcomes

 Recognition and acclaim in the industry

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The brand identity was met with widespread acclaim from both industry members and the broader professional community. The new brand identity not only reflected CAPA’s stature but also effectively communicated its mission and values to a global audience.

Digital Presence Became a platform

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The digital platform became a hub for stakeholders, policymakers, and industry enthusiasts, offering them a comprehensive overview of CAPA’s contributions and initiatives. The brand identity played a critical role in the integrated communications platform, emphasizing CAPA’s role in driving sustainable and innovative port operations.


Heroik’s collaboration with CAPA stands as a testament to the transformative power of strategic branding. By understanding CAPA’s legacy, achievements, and aspirations, Heroik was able to craft a brand identity that truly reflected its world-class stature. The new brand not only elevated CAPA’s presence in the industry but also reinforced its commitment to driving positive change in the maritime sector.

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