Project

Land on earth

A Revolutionary web app that helps real estate professionals find their clients a perfect home match by combining demographic and lifestyle criteria.A Revolutionary web app that helps real estate professionals find their clients a perfect home match by combining demographic and lifestyle criteria.

Intro

CONNECT & LIVE IN A PLACE YOU LOVE

LandOnEarth is an early-stage startup that is speeding up the real estate discovery process for consumers and speeding up activation and transactions for real estate professionals. I didn’t design it or build it, I was brought on board to spread the word, and point out ways it can be even better.

Details

FIND YOUR PERFECT HOME MATCH BASED ON YOUR LIFESTYLE

Challenge

Originally a B2C platform to entice consumers to use the app, LandOnEarth, quickly shifted to focus on the real estate professional as it delivers quite a lot of value for them. The first part of the challenge of shifting gears, from marketing / social media campaigns to consumers, to marketing to educate business owners (agents and brokers) – which is pretty easy for me to switch hats. The second part of the challenge is identifying ways to increase the value delivered to the customer without breaking the bank; essentially lean Innovation in action.

Solution

Creating educational media for real estate professionals to show them how to use and leverage the app for their success, required a lot of reps and mastery of the app itself. And by spending time with a User Centric hat on, I was able to identify and recommend changes as well as new features to increase and highlight the overall value of the app to users.

Social Media Management
Social Media Marketing
Content Creation
Content Strategy
Strategic UI / UX, Positioning, & Content Enhancements

Campaigns

15

Videos

12

Collaborative Meetings

7

IMPLEMENTED FEATURE RECOMMENDATIONS

16

FEATURED ELEMENTS

assessment & analysis

SERIAL VIDEO PRODUCTION

INTEGRATED MARKETING & SOCIAL MEDIA MARKETING

CONTENT MARKETING

RELATED WORK:

REAL ESTATE APP

UI/UX Design
Workflow and Usability Testing
Mobile Platform Experience Design
Real Estate Digital Strategy Development
Data Integration Concept Development
H6 Platform and Ecosystem Concept Development

Details Matter

There are many real estate apps and platforms in the Digital Age. Making them effective comes down to understanding the business models of the platform players while ensuring profit for the platform itself. This comes down to understanding the real estate industry players including; Brokers, Lenders, Agents, and Consumers and the various segments of each. Heroik is steeped with over a decade in development projects that benefit the community and real estate industry.