ProjectLand on earth
A Revolutionary web app that helps real estate professionals find their clients a perfect home match by combining demographic and lifestyle criteria.A Revolutionary web app that helps real estate professionals find their clients a perfect home match by combining demographic and lifestyle criteria.
CONNECT & LIVE IN A PLACE YOU LOVE
LandOnEarth is an early-stage startup that is speeding up the real estate discovery process for consumers and speeding up activation and transactions for real estate professionals. I didn’t design it or build it, I was brought on board to spread the word, and point out ways it can be even better.
FIND YOUR PERFECT HOME MATCH BASED ON YOUR LIFESTYLE
Originally a B2C platform to entice consumers to use the app, LandOnEarth, quickly shifted to focus on the real estate professional as it delivers quite a lot of value for them. The first part of the challenge of shifting gears, from marketing / social media campaigns to consumers, to marketing to educate business owners (agents and brokers) – which is pretty easy for me to switch hats. The second part of the challenge is identifying ways to increase the value delivered to the customer without breaking the bank; essentially lean Innovation in action.
Creating educational media for real estate professionals to show them how to use and leverage the app for their success, required a lot of reps and mastery of the app itself. And by spending time with a User Centric hat on, I was able to identify and recommend changes as well as new features to increase and highlight the overall value of the app to users.
- Social Media Management
- Social Media Marketing
- Content Creation
- Content Strategy
- Strategic UI / UX, Positioning, & Content Enhancements
IMPLEMENTED FEATURE RECOMMENDATIONS
assessment & analysis
SERIAL VIDEO PRODUCTION
INTEGRATED MARKETING & SOCIAL MEDIA MARKETING
REAL ESTATE APP
REAL ESTATE APP
- UI/UX Design
- Workflow and Usability Testing
- Mobile Platform Experience Design
- Real Estate Digital Strategy Development
- Data Integration Concept Development
- H6 Platform and Ecosystem Concept Development
There are many real estate apps and platforms in the Digital Age. Making them effective comes down to understanding the business models of the platform players while ensuring profit for the platform itself. This comes down to understanding the real estate industry players including; Brokers, Lenders, Agents, and Consumers and the various segments of each. Heroik is steeped with over a decade in development projects that benefit the community and real estate industry.