Project
Placer Land TrustAn nonprofit focused on protecting wild open spaces.
Intro
ADVENTURE, CONNECTION & STEWARDSHIP
Placer Land Trust sought to develop its brand narrative and web presence in a way that broadened their potential donor base in a way that reflected local demographics and psychographics.
Details
BROADENING AND DEEPENING THE BRAND TO EXPAND THE MARKET
Challenge
Take an environmental non-profit, that politically positions itself as left as they come, educate them via market research that 92% of demographics of their ideal donor profile in the region are conservative, and try to develop a more inclusive brand message and website that everyone can get behind.
Solution
Boiling the essence of the brand down to 3 words “Adventure, Stewardship and Connection” wasn’t easy. This required collaboration on a brand narrative, educating, debating with and convincing stake holders, committees and staff, on alignment mission, purpose, values, and opportunities. Then 10 exercises, 6 drafts and 64,340+ words later, we had a brand narrative. From there it was all about bringing it to life on a mobile first environment.
- Heroik Brand Narrative Development
- Digital Presence Design
- UI / UX Design
- Content Creation
- Content Strategy
- Strategy Management – Project Oversight
- Coaching & Training
Words
Drafts
Hours
614
Market Expansion
FEATURED ELEMENTS

brand narrative & Digital presence

assessment & analysis

OVERWATCH & STRATEGY management

Coaching & training
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