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Darin Ryburn
CTO/Trustee, NPFBA

“As the Chief Technology Officer of the National Peace Officers and Firefighters Benefit Association (NPFBA), I am thrilled to endorse Heroik, our website designer and digital partner.

Heroik’s Consulting Services have been instrumental in guiding us through the complexities of digital transformation within our organization. We, as an organization, were fresh into the digital age of website communications. Their expert advice and tailored strategies have empowered us to navigate numerous challenges with confidence and efficiency thus becoming more confident and prevalent on the forefront of viewers.

Their Digital Strategy expertise has been transformative, enabling us to craft a comprehensive roadmap for our online presence that aligns seamlessly with our organizational goals and mission. Heroik’s keen understanding of the police and fire long term care insurance programs through their tireless years of discussions and tabletop scenarios has ensured that every digital initiative resonates deeply with our audience. Heroik’s ongoing dealings with a Board of Trustees that were less than focused on the end goal were frustrating at times, yet they continually remained focused on steering me as the CTO through the process resulting in a more enriched program and stronger CTO. 

In the realm of Product Management, Heroik has exceeded our expectations, delivering innovative solutions that streamline the online processes and enhance the user experience for our members and stakeholders. Their Digital Asset Management capabilities have allowed us to leverage our resources effectively, maximizing their impact and value. Ultimately, our members have benefited tremendously from Heroik’s guidance and innovative website designs.

Heroik’s commitment to Knowledge Management has been invaluable, helping us harness the full potential of our wealth of information to drive informed decision-making and strategic planning. Their Analytics System provides us with actionable insights that inform our digital strategies and initiatives, ensuring we stay ahead of the curve.

One of Heroik’s greatest strengths lies in their Content Strategy prowess. Their ability to craft compelling narratives that resonate with our audience while staying true to our mission is truly remarkable. Their Customer Avatar Development has deepened our understanding of our target demographic, enabling us to tailor our digital offerings to meet their needs effectively. This is an ongoing process that Heroik has created to ensure the CTO and my fellow Trustees maintain the highest level of service to our members.

Furthermore, Heroik has been instrumental in shaping our brand identity and communications strategy. Their world-class branding expertise has elevated our organization’s digital presence, fostering trust and credibility among our audience. Their Integrated Communications Systems have facilitated seamless interaction with our stakeholders, driving engagement and fostering meaningful connections with new members. In addition to their technical skills, Heroik embodies true leadership. They advocate for a culture of continuous improvement and “Doing the Formidable Work” (DTFW), inspiring me and my team to push boundaries and strive for excellence in all endeavors. Their ability to transform good ideas into sound strategies and bring them to life from thought to profit is unmatched.  As a new CTO, Heroik challenged me to continually strive to achieve the next level of understanding the digital process related to our very small and focused market.

In conclusion, I wholeheartedly recommend Heroik to any organization seeking a digital partner that delivers exceptional results and shares in their vision for meaningful impact. Their expertise, dedication, and leadership have been instrumental in advancing the mission of the NPFBA, and I am confident they will bring the same level of excellence to any endeavor they undertake.”


Darin Ryburn, CTO/Trustee

National Peace Officers and Firefighters Benefit Association