6 Tips for Getting the Most from Heroik Digital Overwatch: A Field Guide for Clients

6 Tips for Getting the Most from Heroik Digital Overwatch: A Field Guide for Clients

So, you’ve signed up (or are thinking of signing up) for Heroik Digital Overwatch, Heroik’s all-in-one managed digital services program. Congratulations – you’ve just hired a team of digital special forces to monitor, manage, upgrade, and refine your web...
The Fight for AIR: Attention, Influence, and Relevance in the Age of Infinite Distraction

The Fight for AIR: Attention, Influence, and Relevance in the Age of Infinite Distraction

For decades, business strategists swore by Michael Porter’s Five Forces framework to map the competitive landscape. It was clean. Elegant. Tidy. You had your direct competitors, the threat of substitutes, bargaining power of buyers and suppliers, and barriers to...
Normalizing Censorship: 12 Hard Truths About Online “Community Guidelines” and Soft Censorship Models You Can’t Afford to Ignore

Normalizing Censorship: 12 Hard Truths About Online “Community Guidelines” and Soft Censorship Models You Can’t Afford to Ignore

The Internet was built on the dream of being an open, democratic landscape where everyone’s voice had a chance to be heard. But that dream? It’s slipping through our fingers, fast. Today, the lines between censorship, algorithmic control, and flat-out suppression blur...