by iamheroik | Communications, Digital Culture, Digital Strategy, Search, Social Media, Top Post
The Internet was built on the dream of being an open, democratic landscape where everyone’s voice had a chance to be heard. But that dream? It’s slipping through our fingers, fast. Today, the lines between censorship, algorithmic control, and flat-out suppression blur...
by iamheroik | Advertising, Data-Driven, Sales, Strategy
One of the top issues we see at Heroik—time and time again—is businesses shopping for solutions before they fully understand their own problems, goals or desired outcomes. It’s like going to a mechanic and asking for new tires when your engine is shot. Too many...
by iamheroik | Advertising, Branding, Business, Communications, Content Marketing, Data-Driven, Digital Marketing, Marketing, Social Media, Strategy
Think you’re getting a sweet deal from tech companies? Think again. Hidden price hikes are lurking in every corner of the digital world, and it’s time to wise up to their tricks. 1. The “Free” Fallacy: Your Data, Their Gold Mine You’ve...
by iamheroik | AI + Machine Learning, Artificial Intelligence, Artificial Intelligence (AI), Data-Driven, Digital Asset Management, Digital Strategy, Digital Transformation, Information Management, Knowledge Management, Operations, Process Optimization, Productivity, Program Management
These days, we’re constantly bombarded with promises of miraculous apps and AI solutions that claim to solve all our organizational woes. But here’s the cold, hard truth: no amount of automation can rescue you from a lack of discipline in capturing and...
by iamheroik | Consulting, Nonprofit, Strategy
Working in a nonprofit is no easy task. You’re in the trenches, fighting the good fight every day. But let’s face it – sometimes you need backup. That’s where consultants come in. But here’s the million-dollar question: Are you squeezing every...