by iamheroik | Business, Sales, Strategy
Introduction to the CLOSER Framework The CLOSER framework is a powerful sales strategy designed to guide you through each step of a sales conversation, ensuring that you address the needs and concerns of your prospects while steering them toward a successful close....
by iamheroik | Branding, Brand Identity, Experience Design, Strategy
A decent product with a great experience can make or break a market leader. Example: the Meta Quest 3. By no means is it a perfect product, but it has the best overall experience and thus takes the market. In today’s cutthroat business landscape, products alone...
by iamheroik | Digital Leadership, Digital Transformation, Strategy
Let’s face it: Digital transformation is the business buzzword that won’t quit. Everyone’s talking about it, but most are failing at it. Hard. We’re not just talking about a few hiccups; we’re talking full-blown, crash-and-burn disasters....
by iamheroik | Consulting, Leadership, Management, Strategy
There’s more to helping a business than regurgitating the theories of the NY Times Bes Seller busines books. In the world of business consulting firms, talk is cheap. Many firms can wax poetic about theoretical strategies and churn out generic checklists. But...
by iamheroik | Digital Culture, Digital Leadership, Digital Transformation, Strategy
Don’t get it twisted. It’s digital-first, not digital also. In today’s business landscape, the difference between a digital-first and a digital-also strategy can mean the difference between thriving and merely surviving. Let’s dive into the...