by iamheroik | Brand Identity, Branding, Business, Heroik Tools, Innovation, Integrated Communications, Omnichannel Presence, Program Management
For decades, business strategists swore by Michael Porter’s Five Forces framework to map the competitive landscape. It was clean. Elegant. Tidy. You had your direct competitors, the threat of substitutes, bargaining power of buyers and suppliers, and barriers to...
by iamheroik | AI + Machine Learning, Artificial Intelligence, Artificial Intelligence (AI), Future of Work, Going Digital, Information Management, Innovation
In a world obsessed with shiny objects and half-baked AI solutions, one concept stands tall as the productivity game-changer for modern businesses: the Unified AI Agent. While everyone else is busy chasing fragmented Crew AI systems with multiple agents or simplistic...
by iamheroik | Communications, Digital Culture, Digital Strategy, Search, Social Media, Top Post
The Internet was built on the dream of being an open, democratic landscape where everyone’s voice had a chance to be heard. But that dream? It’s slipping through our fingers, fast. Today, the lines between censorship, algorithmic control, and flat-out suppression blur...
by iamheroik | Advertising, Data-Driven, Sales, Strategy
One of the top issues we see at Heroik—time and time again—is businesses shopping for solutions before they fully understand their own problems, goals or desired outcomes. It’s like going to a mechanic and asking for new tires when your engine is shot. Too many...
by iamheroik | Advertising, Branding, Business, Communications, Content Marketing, Data-Driven, Digital Marketing, Marketing, Social Media, Strategy
Think you’re getting a sweet deal from tech companies? Think again. Hidden price hikes are lurking in every corner of the digital world, and it’s time to wise up to their tricks. 1. The “Free” Fallacy: Your Data, Their Gold Mine You’ve...
by iamheroik | AI + Machine Learning, Artificial Intelligence, Artificial Intelligence (AI), Data-Driven, Digital Asset Management, Digital Strategy, Digital Transformation, Information Management, Knowledge Management, Operations, Process Optimization, Productivity, Program Management
These days, we’re constantly bombarded with promises of miraculous apps and AI solutions that claim to solve all our organizational woes. But here’s the cold, hard truth: no amount of automation can rescue you from a lack of discipline in capturing and...
by iamheroik | Consulting, Nonprofit, Strategy
Working in a nonprofit is no easy task. You’re in the trenches, fighting the good fight every day. But let’s face it – sometimes you need backup. That’s where consultants come in. But here’s the million-dollar question: Are you squeezing every...
by iamheroik | AI + Machine Learning, Artificial Intelligence, Artificial Intelligence (AI), Digital Strategy, Strategy
If you play your cards right, you might just save your business from the AI apocalypse. If you put your AI efforts on easy-mode, you’re likely going to lose your lunch money. You’ve heard all the hype, right? AI is the magic wand that’s going to solve all...
by iamheroik | Content Marketing, Data-Driven, Digital Marketing, Search, SEO, Strategy
You’re gonna need a fresh coffee for this one, because I am about to unpack 16 layers of BS and stupidity that so-called SEO “experts” and platforms have been feeding you. This isn’t just another rant – it’s a wake-up call that could save...
by iamheroik | Content Marketing, Digital Marketing, Digital Strategy, Growth Engines, Marketing, Omnichannel Presence, Productivity, Social Media
You’re busy spinning plates, wearing multiple hats, building empires, closing deals, and changing the world. But here’s the cold, hard truth: If you’re not letting the world know you exist with your content creation, you’re leaving mountains of...
