by iamheroik | Advertising, Branding, Business, Communications, Content Marketing, Data-Driven, Digital Marketing, Marketing, Social Media, Strategy
Think you’re getting a sweet deal from tech companies? Think again. Hidden price hikes are lurking in every corner of the digital world, and it’s time to wise up to their tricks. 1. The “Free” Fallacy: Your Data, Their Gold Mine You’ve...
by iamheroik | Brand Identity, Branding, Digital Leadership, Digital Transformation, Future of Work, Going Digital, Insights, Strategy
As the rest of the world moves at warp speed, it’s time to speed up. If you’re running an established organization and you’re not growing at warp speed, you’re dying. Period. But don’t worry, you can pick up the slack. Here are 9 brand...
by iamheroik | Branding, Brand Identity, Experience Design, Strategy
A decent product with a great experience can make or break a market leader. Example: the Meta Quest 3. By no means is it a perfect product, but it has the best overall experience and thus takes the market. In today’s cutthroat business landscape, products alone...
by iamheroik | Brand Identity, Branding, Integrated Communications, Marketing, Strategy
Introduction In the world of brand design, it’s easy to get caught up in aesthetics—the right color palette, the perfect logo, the catchy tagline. However, true brand magnetism extends beyond cosmetics, digging deep into the strategic roots of a business, the...
