by iamheroik | Advertising, Branding, Business, Communications, Content Marketing, Data-Driven, Digital Marketing, Marketing, Social Media, Strategy
Think you’re getting a sweet deal from tech companies? Think again. Hidden price hikes are lurking in every corner of the digital world, and it’s time to wise up to their tricks. 1. The “Free” Fallacy: Your Data, Their Gold Mine You’ve...
by iamheroik | Work Culture, Business, Digital Culture, Digital Leadership, Digital Transformation, Leadership, Management
Culture eats strategy for breakfast, yet so many leaders ignore culture. In the fast-paced world of business, companies are constantly searching for that elusive edge to outperform their competitors. While many focus on cutting-edge technology or innovative products,...
by iamheroik | Business, Sales, Strategy
Introduction to the CLOSER Framework The CLOSER framework is a powerful sales strategy designed to guide you through each step of a sales conversation, ensuring that you address the needs and concerns of your prospects while steering them toward a successful close....
by iamheroik | Communications, Business, Experience Design, Going Digital, Insights, Marketing, Sales
Communication preferences have shifted drastically in the past two decades. Its digital first these days. The shift in preferences and behaviors of different demographic groups and generations is truly profound. As technology has become deeply integrated into our...
by iamheroik | Experience Design, Business, Communications, Digital Culture, Digital Leadership, Digital Transformation, Future of Work, Growth Engines, Innovation, Insights, Integrated Communications, Knowledge Management
The landscape of consumer behavior has undergone a radical transformation over the past decade, and businesses that fail to adapt to these shifting trends do so at their own peril. Gone are the days when face-to-face interactions and voice-based communication were the...
by iamheroik | Business, Digital Transformation, Growth Engines, Management, Process Optimization, Strategy
If you’re not tracking these key performance indicators (KPIs), you’re flying blind. And in today’s cutthroat business world, that’s a one-way ticket to obsolescence. I’ve worked with hundreds of companies, and I’ve seen the good,...
