The Fight for AIR: Attention, Influence, and Relevance in the Age of Infinite Distraction

The Fight for AIR: Attention, Influence, and Relevance in the Age of Infinite Distraction

For decades, business strategists swore by Michael Porter’s Five Forces framework to map the competitive landscape. It was clean. Elegant. Tidy. You had your direct competitors, the threat of substitutes, bargaining power of buyers and suppliers, and barriers to...