The Fight for AIR: Attention, Influence, and Relevance in the Age of Infinite Distraction

The Fight for AIR: Attention, Influence, and Relevance in the Age of Infinite Distraction

For decades, business strategists swore by Michael Porter’s Five Forces framework to map the competitive landscape. It was clean. Elegant. Tidy. You had your direct competitors, the threat of substitutes, bargaining power of buyers and suppliers, and barriers to...
Go Deep: 7 Proven Strategies to Captivate Your Market With Deep Digital Experiences

Go Deep: 7 Proven Strategies to Captivate Your Market With Deep Digital Experiences

The landscape of consumer behavior has undergone a radical transformation over the past decade, and businesses that fail to adapt to these shifting trends do so at their own peril. Gone are the days when face-to-face interactions and voice-based communication were the...