by iamheroik | Brand Identity, Branding, Business, Heroik Tools, Innovation, Integrated Communications, Omnichannel Presence, Program Management
For decades, business strategists swore by Michael Porter’s Five Forces framework to map the competitive landscape. It was clean. Elegant. Tidy. You had your direct competitors, the threat of substitutes, bargaining power of buyers and suppliers, and barriers to...
by iamheroik | Integrated Communications, Strategy
Picture this: You’re standing at the edge of a vast digital landscape, armed with a megaphone and a message that could change lives. But as you look out, you see a sea of noise, countless voices all vying for attention. How do you make your voice heard? How do...
by iamheroik | Communications, Digital Culture, Digital Leadership, Future of Work, Integrated Communications
In today’s digital age, the rise of remote and work-from-anywhere (WFA) models has revolutionized how businesses operate. But here’s the kicker: building a strong remote culture isn’t just about fancy tools or unlimited PTO. It’s about creating...
by iamheroik | Experience Design, Business, Communications, Digital Culture, Digital Leadership, Digital Transformation, Future of Work, Growth Engines, Innovation, Insights, Integrated Communications, Knowledge Management
The landscape of consumer behavior has undergone a radical transformation over the past decade, and businesses that fail to adapt to these shifting trends do so at their own peril. Gone are the days when face-to-face interactions and voice-based communication were the...
by iamheroik | Integrated Communications, Communications
There’s an app for that. In today’s fast-paced business world, effective communications are the lifeblood of success. But with countless tools flooding the market, which ones truly deserve a spot in your tech stack? Let’s cut through the noise and...
by iamheroik | Integrated Communications, Strategy
If your business isn’t leveraging integrated communications, you’re basically running a three-legged race with your shoelaces tied together. In today’s hyperconnected world, siloed communication isn’t just inefficient – it’s a death...
