by iamheroik | Brand Identity, Branding, Business, Heroik Tools, Innovation, Integrated Communications, Omnichannel Presence, Program Management
For decades, business strategists swore by Michael Porter’s Five Forces framework to map the competitive landscape. It was clean. Elegant. Tidy. You had your direct competitors, the threat of substitutes, bargaining power of buyers and suppliers, and barriers to...
by iamheroik | Content Marketing, Digital Marketing, Digital Strategy, Growth Engines, Marketing, Omnichannel Presence, Productivity, Social Media
You’re busy spinning plates, wearing multiple hats, building empires, closing deals, and changing the world. But here’s the cold, hard truth: If you’re not letting the world know you exist with your content creation, you’re leaving mountains of...
by iamheroik | Sales, Digital Leadership, Digital Transformation, Going Digital, Omnichannel Presence, Strategy
If you’re still running your sales ops like it’s 1999, you’re leaving serious cash on the table. The digital revolution isn’t coming – it’s here, and it’s time to get with the program or get left behind. But don’t panic. Let’s...
by iamheroik | Insights, Content Marketing, Integrated Communications, Marketing, Methodologies, Omnichannel Presence
Emerging and maturing technologies are coming together to give mankind hope for a brighter future and digital antidotes to heal the tech world. This movement seems to be creating a new constitutional fabric and space wherein each and every individual and business can...
by iamheroik | Strategy, Content Management Systems CMS, Insights, Integrated Communications, Omnichannel Presence
Attention content creators and digital marketers. If you’re not designing your content systems for the omnichannel, you’re crippling your ability to scale. Period. Let’s dive into the strategies that’ll set you apart from the competition and...
