Not at all. This is a consultative and collaborative program. The bulk of the value is in Heroik’s expertise, guidance and feedback on your current website. This is not a retainer in any way, shape or form. The fee structure is a fee for participating in the program.

Good question! For starters, the annual cost of a full-time senior-level designer now exceeds $100,000, plus benefits (and good luck finding one available). Also, senior-level designers don’t have the cross-disciplinary acumen of Heroik. So their thought process on what should be designed is likely very different from ours.

Once enrolled in the program, you’re able to add as many design requests to your queue as you’d like, and they will be delivered one by one.

On average, most requests are completed in just two-three business days or less. However, more complex requests can take longer.

Heroik Hosting and Maintenance 

Keep your site, fast, sexy, and secure.

• Website Hosting:  Heroik is responsible for providing  the web storage space, server resources, and various tools and technologies required  to make the website accessible on the Internet. 
• Regular Discerning Updates: This includes updating the WordPress core, plugins, and themes. Updates often include security patches and new features, so it’s essential to stay current. Unfortunately not all updates play nice together, putting everything on auto-update leads to continuous breakage, downages, bugs and other conflicts.  Thus, the site administrator must maintain a current knowledge of the underpinning technologies including WordPress,  Themes and the various plugin and code-conflicts, and how to mitigate them. Additionally, each website configuration is different (different combinations of code, plugins, and integration). Therefore, there is no “one size fits all” automagic solution – one must be attentive, mindful and informed to the particulars of the website, which requires time, expertise, effort and attention. 
• Backups & Restoration: Regular backups of your entire website (including the database) are essential for disaster recovery. Automating this process through plugins or your hosting service can make it less burdensome. Restoring from a backup requires understanding of various types of backups, (e.g. site-wide vs. differential, database vs. file, etc.), and with an awareness of the state of the site content and configuration prior to restoration. No-one wants to lose data or content, and restoring from a backup without being aware of the current state of the site, often results in the loss of data and content, which would mean duplication of work. There is no “one size fits all” automagic solution – one must be attentive, mindful and informed to the particulars of the website, which requires time, expertise, effort and attention. 
• Security Scans: Regularly scanning your site for malware or other security issues is crucial. There are plugins available that can perform these scans and alert you to any issues. When an issue is detected it has to be mitigated, and there are many possible actions that can be taken. The site administrator needs to be aware of the particulars of your unique website configuration and the potential impact of any mitigation measure to determine the best path forward.There is no “one size fits all” automagic solution – one must be attentive, mindful and informed to the particulars of the website, which requires time, expertise, effort and attention. 
• Password Security & User Role Management: Ensure that all users have strong, unique passwords. Also, the website’s administrator account should be well-protected, perhaps even with two-factor authentication. Additionally, the number of users with admin-level access to your site are limited. The general rule of thumb being to provide the minimum level of access required for users to do their work.
• Monitor and Optimize Website Performance & Uptimes: This involves checking your site speed and uptimes regularly. And in the event of an issue arising, not only being able to troubleshoot or mitigate the situation, but recommend a course of action that takes into account plugin changes, theme changes and other factors that may impact site performance. 
• SSL Certificate: Make sure you have a valid SSL certificate in place for website security and to improve your search engine rankings.
• Spam & Spoofing Protection: Implement measures to protect your site from spam such as CAPTCHA on forms or comment sections, and spoofing efforts (people impersonate your website or email). 
• Database Optimization: Over time, your WordPress database can become bloated with unnecessary data. Regularly clean and optimize your database. This service impacts site performance and speed.
• Situational Awareness of the Custom Site Configuration: In general, in order to perform these responsibilities, the site administrator must constantly be updating their knowledge of the evolving technologies, platforms, plugins, codes, regulations, and security concerns and the potential conflicts, side-effects, and mitigation strategies of even the implemented fixes involved in the unique assortment and combinations of technologies that make up your website. This requires ongoing labor, skill and expertise, and that’s part of the fee structure for maintenance. 

Analytics Systems 

Our analytics systems cover: total Sessions, Pages Per Session,Time on site, Referring Traffic , Device Type, Operating System, Country of origin. 

In addition to the basics, we also provide advanced analytics data that looks at even more interesting information like: 

• Heat Maps – that show the hot spots of where on the page people click the most, and what sections of the page they are most likely to view. 
• Number of distinct users (people not bots)
• Avg. Scroll Depth – How far down on the pages of the website do people go? 
• Section Access – A breakdown of how much of your traffic interacts with different sections of each page on your website. 
• User recordings – literally videos of what users do when they’re on your site 
• Rage Clicks, Excessive Scrolling, Dead Clicks, Code & Errors

Regular Insight Meetings

Discuss the analytics, website and get Heroik Insights and recommended action steps. Discussion topics may include:

1. 1. 1. Where is traffic coming from? How might we get more?
      2. Which traffic is converting? How might we increase conversions?
      3. Where are people getting lost?
      4. What are people most interested in?
      5. How many people are looking? From where? Which device?
      6. What design changes can be made to improve results?
      7. What additional tools can be implemented to improve results?
      8. How are we doing this year compared to last year (for renewing clients)?
      9. What other data can we track to learn more about what’s working and what’s not?

Unlimited Web Design Requests (for Advanced, Premium & Elite Tiers)

Keep your website fresh and future proof. Take all of the action items from the meeting and make them happen. No more waiting for months or years, no more getting nickeled and dimed in design fees. 

You will work with Senior Heroik consultants. The odds are, you’ll work directly with me, founder of Heroik. However, Power Up requests such as animations or custom illustrations are provided by partner designers.

No worries! We’ll continue to revise the design until you’re 100% satisfied. Your feedback will be the next request we address.

Absolutely. 

Web design work is limited to a single domain per client unless otherwise agreed to. 

Web design work refers to design work for that specific single client website, and does not include third party tool or technology integrations. It is limited to layout, content, connectivity and design of the self-contained website.

Additionally, Heroik does not cover the following design work: 3D modeling, animated graphics (GIFS, etc.), document design (medical forms, etc.), complex packaging, and extensive print design (magazines, books, etc.).

Unless otherwise agreed to, the following is not covered:

• Additional plugins or integrations not included or present at the time of the agreement. The client is responsible for providing and placing content. At Heroik’s sole discretion, Heroik may choose to help in this regard. This service is not covered in the program, but is more of a courtesy service to save the client additional fees.
• New pages, new design and layout changes are subject to additional costs both in terms of adding and maintaining. Heroik’s web designed fees are publicly published here: https://heroikmedia.com/design-development/#pricing
• Technical support beyond the defined parameters here. Important distinction especially for Basic tier users: Maintenance and hosting is kind of like property management. We take care of the appliances and leaks. If your room is messy, you don’t call your landlord, you call a housekeeper. Maintenance does not include cleaning up your content. Cleaning up content is design work. If you’re an Advanced, Premium, or Elite member, you may request that as a design change, but it’s important to understand the difference between maintenance and content changes.
• If you really trashed your site with content, we can restore from backup, and while this may feel like a total house cleaning, you may walk into the digital equivalent of an empty refrigerator or cupboard. We’re talking about data loss. Monthly backups are included. So restoring from backups may mean stepping into a time machine to a time when some content didn’t exist. Pro Tip: Don’t use the backup/restore or time travel as a means of cleaning up your room or your content on your website. You can mess up the space time continuum. It should only be used as a last resort.
• Adding new pages, changing the layout, adding gizmos (new technologies offering updated features and benefits), new code, or new integrations not present at the time of the agreement, all adds more complexity, risk, vulnerability, liability, and thus adds to the costs of managing your site. To protect the security, quality and performance of the site as a whole, any third party plugin that jeopardizes the overall website integrity will be removed at Heroik’s sole discretion. So check with us before you try to load up on plugins or integrations, so we can make sure everything is compatible.