by iamheroik | Digital Leadership, Digital Transformation, Insights, Strategy
Let’s cut through the BS. Your digital transformation isn’t a side project – it’s the future of your business. Yet too many companies treat it like a hobby, throwing pennies at it and hoping for miracles. Here’s the cold, hard truth:...
by iamheroik | Insights, Project Management, Strategy
When it comes to project management, the absence of clear milestones and key performance indicators (KPIs) is like driving a car without a destination or a speedometer. You might be moving, but where are you headed? And are you even going fast enough? Without these...
by iamheroik | Business, Sales, Strategy
Introduction to the CLOSER Framework The CLOSER framework is a powerful sales strategy designed to guide you through each step of a sales conversation, ensuring that you address the needs and concerns of your prospects while steering them toward a successful close....
by iamheroik | Branding, Brand Identity, Experience Design, Strategy
A decent product with a great experience can make or break a market leader. Example: the Meta Quest 3. By no means is it a perfect product, but it has the best overall experience and thus takes the market. In today’s cutthroat business landscape, products alone...
by iamheroik | Digital Leadership, Digital Transformation, Strategy
Let’s face it: Digital transformation is the business buzzword that won’t quit. Everyone’s talking about it, but most are failing at it. Hard. We’re not just talking about a few hiccups; we’re talking full-blown, crash-and-burn disasters....
by iamheroik | Consulting, Leadership, Management, Strategy
There’s more to helping a business than regurgitating the theories of the NY Times Bes Seller busines books. In the world of business consulting firms, talk is cheap. Many firms can wax poetic about theoretical strategies and churn out generic checklists. But...
by iamheroik | Digital Culture, Digital Leadership, Digital Transformation, Strategy
Don’t get it twisted. It’s digital-first, not digital also. In today’s business landscape, the difference between a digital-first and a digital-also strategy can mean the difference between thriving and merely surviving. Let’s dive into the...
by iamheroik | Communications, Digital Culture, Digital Leadership, Future of Work, Integrated Communications
In today’s digital age, the rise of remote and work-from-anywhere (WFA) models has revolutionized how businesses operate. But here’s the kicker: building a strong remote culture isn’t just about fancy tools or unlimited PTO. It’s about creating...
by iamheroik | Digital Culture, Digital Leadership, Digital Transformation, Going Digital
1. Digital-First Isn’t Optional, It’s Survival Let’s cut through the BS. A digital-first strategy isn’t some trendy buzzword – it’s the difference between thriving and dying in the next decade. While your competitors are still treating...
by iamheroik | Communications, Business, Experience Design, Going Digital, Insights, Marketing, Sales
Communication preferences have shifted drastically in the past two decades. Its digital first these days. The shift in preferences and behaviors of different demographic groups and generations is truly profound. As technology has become deeply integrated into our...
