by iamheroik | Business, Digital Leadership, Digital Transformation, Strategy
This article is for my mid-market warriors and established business veterans. You might think you’ve got it all figured out. You’ve weathered storms, you’ve grown your business, you’ve got a loyal customer base. But where’s your digital...
by iamheroik | Consulting, Business, Digital Asset Management, Future of Work, Integrated Workspace, Knowledge Management, Strategy
For established middle market players especially, disruption is coming. The startup scene and enterprise are gunning for you hoping to make you the next Blockbuster or Kodak. It’s an adapt or die moment, and firing from the hip won’t cut it. If you want to dominate in...
by iamheroik | Growth Engines, Strategy
Let’s Start With The Core Concept – What Is a Growth Engine? A growth engine is the systematic approach to scaling your company. A growth engine is a custom combination of self-reinforcing activity systems designed to give your business a sustainable competitive...
by iamheroik | AI + Machine Learning, Artificial Intelligence (AI), Digital Asset Management, Digital Leadership, Digital Transformation, Future of Work, Going Digital, Integrated Workspace, Knowledge Management, Project Management, Strategy, Unified Workspace
Introduction Let’s cut straight to the chase: the way most businesses are currently deploying AI is fundamentally flawed. It’s not just about coding or software engineering; it’s about unleashing the full potential of AI across your entire...
by iamheroik | Integrated Communications, Strategy
If your business isn’t leveraging integrated communications, you’re basically running a three-legged race with your shoelaces tied together. In today’s hyperconnected world, siloed communication isn’t just inefficient – it’s a death...
by iamheroik | Brand Identity, Branding, Integrated Communications, Marketing, Strategy
Introduction In the world of brand design, it’s easy to get caught up in aesthetics—the right color palette, the perfect logo, the catchy tagline. However, true brand magnetism extends beyond cosmetics, digging deep into the strategic roots of a business, the...
