HEROIK Growth Accelerator
The 4 Phase JourneyAn inside look at the Comprehensive Heroik program designed to accelerate the growth and development of your business in the Digital Age.
4 PHASES OF THE JOURNEY
Phase 1 – Strategy & Roadmap
Get clear on your situation, condition, position, customer, needs, opportunities, and direction.
Phase 2 – Build the Foundation
Build the core systems, skills, assets, needed for the initial Sprint.
Phase 3 – Move With a Purpose
Put it together (Move, Execute & Communicate) – Get guided through repeated reps to develop a flow of continuous improvement.
Phase 4 – The Growth Gauntlet to ROI
The CAPSTONE challenge to assess what you’ve learned and calculate ROI
Phase 1 – Strategy & Roadmap
Get clear on your situation, condition, position, customer, needs, opportunities, and direction.
1.
Identify Focus Areas
We begin by evaluating your current situation, goals, model, and processes, including brand, marketing, sales, digital condition and tech stack, and reviewing any existing strategic documents. We then collaborate with you to pinpoint gaps, define needs, identify growth opportunities, and establish key focus areas for your journey, documenting all findings.
2.
Refine Market and Customer Understanding
Deepen your understanding of your market and customers, focusing on the details crucial for executing highly targeted campaigns. By emphasizing a customer-centric approach from the start, we ensure you comprehend your customers’ true desires and your potential roles in their journey, essential for downstream success.
3.
Define The Avatars
Developing avatars for your key customer and stakeholder segments ensures your downstream efforts are focused on specific, high value users/customers, and designing solutions to lives and work.
4.
Set Goals & Objectives For Your Program
Based on our knowledge and yours, we will work with you to determine the strategic path forward by establishing specific, measurable, attainable, and timely goals and objectives. Again
5.
Prioritized Wishlist
Throughout the engagement, everyone on the team will keep a journal of ideas that will be presented in a collaborative session to create a wishlist of high-impact ideas that can be executed within the program duration. This wishlist will be prioritized and assessed based on impact and work capacity.
6.
Develop Roadmap & Initial Sprint Plan
We collaboratively formulate a high-level roadmap, considering your resources, needs, digital capabilities and strategy, detailing the sequence of component & project development, required team members, and suggested resources. Additionally, we outline the initial work-sprint, incorporating strategies, key assumptions, target audience, theme, focus area, and progressive tactics.
Phase 2 – Build the Foundation
Build the core systems, skills, assets, needed for the initial Sprint.
1.
Heroik Systems Introduction
We’ll introduce you to some of our own tools, data and analytics systems, Heroik methodologies, skillsets and resources. We will also help you identify and get the right tools for the job, define,cultivate and vet the essential talent, teams, tech, and needed skills & training for the journey. And we’ll put them to work.
2.
Asset Development
We work with you to help procure and streamline your digital asset development process, cultivate great content, collaboration tools and teams that can accelerate your production speed and increase the quality of the content you produce whether it’s copy, articles, graphics or video.
3.
Program and Project Management
Get empowered with Heroik training and access to our sophisticated systems and unique methodologies, ensuring you’re primed to meet your strategic objectives and project goals with optimum efficiency. Ensure clear communication, collaboration, task management, accountability, and real-time progress monitoring.
4.
Data Driven Decision Making
Learn Heroik’s unique, data-driven approach emphasizing discernment and adaptability, transforming diverse data sources into actionable insights. We provide tailored, interactive training, empowering clients to navigate our systems and apply Heroik’s methodologies effectively.
5.
Remove Internal & External Friction
Enhance customer attraction by maximizing convenience; streamline experiences by addressing and mitigating internal and external friction points in product or service delivery. Discover new tools and processes that are crucial to eliminate obstacles and enhance both internal operations and customer interactions.
6.
Sprint Workshops
These are intensive sessions aimed at rapidly developing crucial project components through brainstorming, designing, prototyping, testing, and refining. They leverage collective team knowledge to generate optimal ideas and quickly produce high-quality prototypes for new solutions.
Phase 3 – Move With a Purpose
Put it together (Move, Execute & Communicate) – Get guided through repeated reps to develop a flow of continuous improvement.
1.
Learn our Continuous Improvement Process
This step involves mastering our structured approach to ongoing enhancement, encompassing planning, building, testing, learning, sharing, and refining. It’s designed to foster a culture of perpetual learning and improvement, ensuring that every project is optimized for success.
2.
Measure, Analyze, Review, Document & Communicate
This step is crucial for understanding project performance, involving meticulous measurement and analysis of relevant data, followed by comprehensive documentation and clear communication of findings. It ensures that all stakeholders are informed and can make data-driven decisions.
3.
Course Correct, Optimize, & Refine
This involves making necessary adjustments to strategies and actions based on the insights gained, optimizing processes for better outcomes. It’s about fine-tuning every element to ensure alignment with goals and maximizing the impact of every action taken.
Phase 4 – The Growth Gauntlet to ROI
The CAPSTONE challenge to assess what you’ve learned and calculate roi
1.
Assessment – Ruthless Root Cause Analysis
This step involves a thorough and uncompromising examination of all elements to determine what’s effective, what’s failing, and what’s been overlooked or abandoned. It’s about getting to the very core of issues and successes to understand the true drivers of performance.
2.
Introduction to Innovation Lab / SWARM Process
This introduces a collaborative and dynamic approach to innovation, focusing on collective intelligence and rapid experimentation. It’s a space where ideas are generated, tested, and refined quickly, leveraging diverse perspectives and skills.
3.
Red Room – Where bad ideas go to die.
This is the phase where ineffective and unproductive ideas are identified and discarded, ensuring that only the most viable and potent concepts are pursued. It’s a crucial filtering stage to avoid the pursuit of detrimental or futile initiatives.
4.
Program Review, QA, & Calculating ROI
This involves a comprehensive review of the project, quality assurance checks, and stakeholder interviews to assess the return on investment in the context of today’s digital and knowledge-driven landscape. It ensures that every project is evaluated against modern standards and expectations, providing clear insights into its value and impact.
5.
Knowledge & Skills Test
This step is about reflecting on and assessing the acquired knowledge and skills against the initial intake assessment. It provides a clear picture of the progress made and the areas that need further attention and development.
6.
Capstone Challenge – X marks the spot
This is the final task, a comprehensive challenge designed to test all the learned skills and knowledge in a practical scenario. It’s the culmination of all the previous steps, providing a clear indication of the participant’s proficiency and readiness.
FEATURED ELEMENTS
MANAGED DIGITAL SERVICES
MULTI-MODAL DEPLOYMENTS
ADV. Analytics
Heroik DATA-DRIVEN Insights
Unified Digital Workspace
shared drive mgmt.
KEYS
assessment & analysis
We work to address core, root problems, not alleviate symptoms. Find the drip, fix the leak. This means getting real and raw about deep issues.
strategic planning
We put in the thinking time with you to develop strategies and plans that are workable. This is the hard work that most organizations avoid.
OVERWATCH & management
Using our Heroik systems, we advise and provide overwatch on your projects and teams you’re working with, to ensure they’re on task and things are humming the way they ought to.
Coaching & training
We have many multidisciplinary, adaptive skills to impart on leaders and teams. We offer Coaching & training for executive clients & teams who have earned the right to wield new powers.
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