Google’s latest counter-attack to compete with the likes of OpenAI and Microsoft, is to basically transform the Google search experience, to feature, first and foremost AI answers.

Fear not, this will first only likely be replacing informational searches…which make up over 80% of web searches.
So Google will become the new gatekeeper of answers – tons of fun for any business model relying on SEO.

What can you do?

1. Repatriate your digital presence to a unified digital workspace (use a hub model). Decrease your dependency on Google and take back control.

2. Increase investment in email and social. 

3. Create content for humans – not robots. 

 4. Arm yourself with information – understand the potential (likely) impacts and plan accordingly. Check out this exhaustive article here.